The sneaker world revolves around details. The right colorway, the perfect crease, the condition of the sole. But there is one detail that most sneakerheads still pay too little attention to: what is actually in the products they use to treat their grails?
At REINS, that is not an afterthought. It is a core choice.
The problem with traditional shoe sprays
Most water-repellent sprays and shoe protection products are based on fluorochemicals, including PFAS. They work well; that is not the problem. But they do not break down. Not in the environment, not in the human body. Scientists call them 'forever chemicals' for a reason.
Additionally, many sprays contain solvents that release fumes during use, which is why most manufacturers advise spraying outdoors or opening a window. Not exactly the signal you want to send to your customers.
And then there are the microplastics: small plastic particles that are released during use and end up in groundwater and the oceans via the sewage system. Invisible, yet with a measurable impact.
The REINS choice: clean from start to finish
During the development of the crystalline protection and the cleaner, REINS maintained a single guiding principle: the product must be as safe as it is effective. This has resulted in a formula that is entirely water-based and free from:
- PFAS: no forever chemicals
- Microplastics: no plastic particles in the environment
- Harmful chemicals: no solvents or irritants
- Allergens: the crystalline protection causes no allergic reactions
- Harmful fumes: can simply be used indoors, at the kitchen table
Furthermore, the cleaner is pH-neutral; effective on dirt, yet gentle on the material and safe for the environment.
Water-based: what does that mean exactly?
A water-based formula uses water as a carrier instead of chemical solvents. This has several advantages: no harmful fumes during use, a lower environmental impact during production and disposal, and a safer product for the end user.
With REINS, the crystalline protection is based on anastase-derived mineral extract, a crystal structure that reacts to light and actively breaks down organic dirt. No synthetic chemistry, but a mineral-based system that works in harmony with nature.
Safe for people, animals, and the environment
That REINS is safe for people and animals is one thing. But the choice of a microplastic-free formula also has a broader impact. Every time you use a traditional spray, microscopic plastic particles are released that end up in the ecosystem via clothing, shoes, and the sewage system.
With REINS, you consciously choose not to do that. Without compromising on protection or ease of use.
A conscious choice, also for the planet
REINS goes beyond just the formula. A portion of every purchase goes directly to the Reinasan food forest, a concrete initiative for a greener world. Not as a marketing ploy, but as a direct contribution.
Clean sneakers. Cleaner conscience. Cleaner planet.
The safe choice for your sneakers
The REINS Starter Kit protects up to 8 pairs of sneakers for 6 months — with a formula you can fully trust.
